Apple has launched the iPhone 8 and 8 Plus with a glass and aluminium design, Retina HD Displays, A11 Bionic Chip, cameras supporting Portrait Lighting, Wireless Charging and Optimised for Augmented Reality. Both devices will be available in India from September 22.
iPhone 8 and iPhone 8 Plus introduce a beautiful glass back design made with the most durable glass ever in a smartphone in three new finishes: space grey, silver and gold. The glass finish is made using a seven-layer colour process for precise hue and opacity, delivering a rich depth of colour with a colour-matched aerospace-grade aluminium bezel, and is water and dust resistant.
New Retina HD displays add True Tone and adjust the display to match the surrounding light for a more natural viewing experience.
The iPhone 8 features a 4.7-inch display, while the iPhone 8 Plus houses a 5.5-inch Retina HD display. Redesigned stereo speakers are up to 25 percent louder and deliver deeper bass, enabling richer-sounding music, videos and speaker-phone calls.
A11 Bionic, the most powerful and smartest chip ever in a smartphone, features a six-core CPU design with two performance cores that are 25 percent faster and four efficiency cores that are 70 percent faster than the A10 Fusion, offering industry-leading performance and energy efficiency. A new, second-generation performance controller can harness all six cores simultaneously, delivering up to 70 percent greater performance for multi-threaded workloads, giving customers more power while providing the same great battery life. A11 Bionic also integrates an Apple-designed GPU with a three-core design that delivers up to 30 percent faster graphics performance than the previous generation.
The cameras on iPhone 8 Plus are custom tuned for the ultimate AR experience. Each camera is individually calibrated, with new gyroscopes and accelerometers for accurate motion tracking. AR benefits from A11 Bionic, which handles world tracking, scene recognition and incredible graphics at 60fps, while the image signal processor does real-time lighting estimation. With ARKit, iOS developers are taking advantage of the world’s largest AR platform, creating games and apps offering fantastically immersive and fluid experiences that go far beyond the screen.
The iPhone 8 features an improved 12-megapixel camera with a larger and faster sensor, a new colour filter and deeper pixels. A new Apple-designed image signal processor delivers advanced pixel processing, wide colour capture, faster autofocus in low light and better HDR photos, while a new quad LED True Tone Flash with Slow Sync results in more uniformly lit backgrounds and foregrounds. All this adds up to outstanding photos with vibrant, realistic colours and more detail.
The new camera also delivers the highest quality video capture ever in a smartphone with better video stabilization, 4K video up to 60fps and 1080p slow-motion up to 240fps. The Apple-designed video encoder provides real-time image and motion analysis for optimal quality video. With iOS 11, both iPhone 8 and iPhone 8 Plus support HEIF and HEVC for up to two times compression and storage for twice the photos and videos.
iPhone 8 Plus features dual 12-megapixel cameras and introduces Portrait mode with Portrait Lighting, bringing dramatic studio lighting effects to iPhone, allowing customers to capture stunning portraits with a shallow depth-of-field effect in five different lighting styles.
Portrait Lighting is based on extensive research into the art and science of portraiture and core photographic lighting principles. It uses the dual cameras and the Apple-designed image signal processor to recognize the scene, create a depth map and separate the subject from the background. Machine learning is then used to create facial landmarks and add lighting over contours of the face, all happening in real time, giving customers even more power to express themselves through photography.
The glass back design on iPhone 8 and iPhone 8 Plus enable a world-class wireless charging solution. iPhone 8 and iPhone 8 Plus come with iOS 11, featuring advancements to Portrait mode, while new effects make Live Photos more fun and expressive. Siri debuts new male and female voices and can translate US English phrases into Chinese, French, German, Italian or Spanish.
Pricing and Availability
iPhone 8 and iPhone 8 Plus will be available in space grey, silver and an all-new gold finish in increased 64GB and 256GB capacity models starting at U.S. $699 from apple.com and Apple Stores and is also available through Apple Authorized Resellers and select carriers (prices may vary).
The company also released the flagship iPhone X.